HelloFresh is the world’s leading meal-kit company, delivering chef-designed recipes to millions of doorsteps.
As part of the brand team, I execute end-to-end creative assets across digital and physical touchpoints, including email, web, paid ads, and print collateral like box inserts and booklets. Additionally, I lead visual storytelling through photoshoot creative direction and video storyboarding.
HelloFresh Guardians of the Galaxy Snack Adventure Kit
Project Overview
Ahead of the release of Marvel Studios’ Guardians of the Galaxy Vol. 3, HelloFresh launched a limited-edition snack kit inspired by the hit movie series.
My Role
I helped shape the initial creative concepts and illustrated the final storyboards used for video production.
HelloFresh Buddy the Elf™ Spaghetti Meal Kit
Project Overview
HelloFresh teamed up with Warner Bros. for a festive holiday LTO, introducing the Buddy the Elf™ Spaghetti Meal Kit—a playful campaign built around the movie's most memorable culinary creation.
My Role
I created the storyboard illustrations for the promotional commercial, establishing the visual narrative for video production.
HelloFresh Global Gold Medalists LTO
Project Overview
To celebrate the Paris 2024 Summer Olympics, HelloFresh launched the Global Gold Medalists LTO, a three-week culinary competition featuring top-rated global recipes and customer voting.
My Role
As Creative Director, I brought the campaign vision to life from concept to production. I developed the overall visual direction, authored the shoot list, and provided on-set creative direction for the campaign photoshoot. Following production, I established the design framework for the multi-channel marketing campaign, creating templates for email and social assets.
