A Little About Me :)
Hi! I'm Brianna. I’m a Brooklyn-based Senior Graphic Designer & Illustrator with a BFA in Illustration from the Fashion Institute of Technology (FIT).
At HelloFresh, I drive creative direction and visual execution across the main brand and its sub-brands—Factor, Factor Form, Green Chef, EveryPlate, and The Pets Table. My work covers full campaign lifecycles, from pitching initial concepts and storyboarding to on-set direction, post-production, print collateral, and custom illustration.
Previously, I spent years working in luxury event and environmental design with Cipriani’s in-house creative agency, producing large-scale installations, press walls, and spatial branding for high-profile clients like Swarovski and the Tony Awards across NYC’s most iconic venues.
Outside of brand strategy, I freelance as a traditional painter, digital illustrator, and sculptor. Inspired by atmospheric and horror-inspired aesthetics, my artwork explores the human form, heavy textures, and the line between the familiar and the strange.
When I'm not creating, I’m likely at home watching trash TV with my pup Sanon, and twin orange tabbies, Danger and Lava. I’m a big foodie, I love riding my bike all over the city, and I’m always looking for an excuse to travel somewhere fun!