Green Chef is a USDA-certified organic meal kit service offering premium, chef-crafted meals designed for diverse dietary preferences. As part of the brand team, I develop multi-channel marketing collateral spanning email, web assets, paid social, and physical print inserts. Additionally, I shape the brand's visual storytelling through on-set creative direction for campaign photography.
GreenChef x Row 7
Project Overview
Green Chef partnered with Row 7 Seed Company for the 2025 revamp of their Fall’s Finest LTO, highlighting exclusive organic produce like Badger Flame Beets. The campaign aimed to elevate Green Chef’s seasonal offerings and emphasize their commitment to premium, hard-to-source ingredients.
My Role
As Creative Director, I led visual execution for the campaign from concept through multi-channel rollout. I spearheaded the photoshoot end-to-end by developing moodboards, authoring the shot list, and directing production on set. Additionally, I designed the core marketing templates for web assets and custom box inserts.
Brand Collateral & Campaign Direction
Beyond special LTOs, I help shape the ongoing Green Chef brand experience through key physical touchpoints and visual content creation. I designed a multi-page printed welcome booklet that greets new subscribers in their first box, offering a seamless onboarding experience. Additionally, I creative direct numerous brand photoshoots, overseeing moodboards, shotlists, and on-set production to build a cohesive library of culinary photography.
