EveryPlate makes home cooking accessible and affordable by delivering simple, budget-friendly meal kits. Supporting full-funnel marketing efforts, I design digital assets and printed collateral that drive engagement and retention.
A major highlight of my work was creative directing EveryPlate’s first-ever promotional videos for their rebrand rollout. I guided the process end-to-end, leading concept pitches, storyboards, casting, propping, on-set directing, and post-production editing.
In total we shot and edited three videos, each catering to a specific demographic:
family, couples (20 somethings), and a combination of both.
Rebrand Execution
Project Overview
During EveryPlate’s brand refresh, the team explored updated visual identity directions to modernize the brand’s look and feel across digital channels.
My Role
I animated one of the core logo concepts under consideration to explore how the new identity would move in digital spaces. Additionally, I designed a refreshed library of custom iconography and illustrations, establishing a cohesive visual style across social media and email marketing.
